Now getting the right marketing results from your internet marketing agency isn’t all about the website and upfront design. It’s about reliable service that supports your business promotion every day. The critical elements of such a service are:
- A publishing platform that puts you in regular control of your marketing output
- Ongoing promotion and all that SEO stuff that I keep banging on about
- Domain name renewals, security, hosting support and all that kind of stuff. Get it wrong and your site could stop overnight and be deleted. Worse still it could be become part of someone else’s fraudulent activities.
But the most critical part of any service is having someone that you can get hold of on the phone.
Top Internet Marketing Agency
Now just before Christmas, I picked up a client who desperately needed support because her Bahrain based website had just been hacked by a pressure group called the “Sons of Quatar” or something like that. Within 48 hrs, we had recovered her site and all the assets and had reinstated the service on our own server. However, she left the management of her domain name to her trusted website designer.
Yesterday, I got a panicky call from her because her domain name had just expired without anyone noticing that it was up for renewal. When this happens, you lose your website and all your email service too.
Needless to say, we’ve now fixed this problem too and she’s operational again.
Besides, your internet marketing isn’t just a one off task. It’s competitive, everyone else wants to get to the top of Google for the same search terms that you are going for. You have to keep at it on a regular basis with your monthly tasks:
- Look for more keyword phrases
- Create more content
- Notify your email list about the new content
- Announce your new content to the search engines and bookmarking sites
- Create more authority backlinks
- And add more engagement features that keep visitors engaged on your site for longer
Additionally, Google is always changing it’s algorithms and so what worked yesterday may stop working tomorrow. Therefore, does your internet marketing agency have a research and development department that’s endlessly researching new techniques for getting you to the top of the Search Engines?
But it’s not just the search engines that they must keep abreast of. Every few years, there’s a fundamental new service that is introduced on the web that changes the game for everyone. Can you remember, back in 2004 when Google was top dog. It seemed that Search Engine marketing was the only game in town and then along came Facebook and that changed everything.
Now you use Search Engine Marketing to bring new visitors to your site and then you motivate them to use the social media buttons so that they tell all their friends. This massively multiplies the volume of your web traffic.
Therefore, make sure that you get the The Total Package from your Internet Marketing Agency or else if you lose your site, you could have nobody to talk to. If you enjoyed this internet marketing agency article, then please leave comments below and I’ll try and follow up with any further questions.